The importance of bespoke design in serviced and managed workspaces

August 30th, 2023

In today’s fast-paced business landscape, the traditional concept of the office has undergone a fundamental transformation. Gone are the days of mundane cubicles and generic layouts. This evolution has led to a surge in popularity of serviced offices, that not only offer privacy and convenience, but also a bespoke design tailored to a company’s unique needs.

In this article, we delve into how workspace design in serviced offices has a profound impact on productivity, brand identity, and the overall work experience, making it an important consideration for any businesses when choosing a new office.

Why Office Design Matters

From having a variety of spaces that suit different working styles, to considerations on people flow and much more, here’s why office design really is more than just a desk and chairs.

The Power of Personalisation

At WorkPad, we recognise it’s not a one-size-fits-all approach when it comes to office design. Tailoring office spaces to match a company’s unique needs fosters an environment where creativity flourishes, and productivity soars.

Creating Personalised Offices

The layout and arrangement of offices play a pivotal role in enhancing workflow and collaboration between employees. Tailoring workspace to individual preferences has emerged as a cornerstone of bespoke office design. This approach not only acknowledges the varied working styles people have, but also empowers employees to perform at their best.

For instance, a software developer might require a secluded and focused environment, while a marketing professional might thrive in a more open and collaborative layout. Personalised offices optimise productivity by ensuring that each employee’s workspace aligns with their unique tasks, so they are not just physically present but emotionally connected to their surroundings too.

Achieving Ergonomic Excellence

A customised office space takes into account the ergonomic needs of the workforce, prioritising the health and well-being of employees, ultimately boosting their efficiency and job satisfaction.

Adjustable desks for example, cater to individual preferences and work habits, making sure everyone is comfortable, whilst ergonomic chairs support good posture and reduce strain. These simple yet effective details reflect a company’s commitment to employee wellbeing.

And it’s not just about looks – it’s about creating a space that works too. For instance, thoughtfully positioned lighting makes tasks easier and sets a positive mood.

All these details work together to make employees feel valued. It’s not just about flashy aesthetics; it’s about genuinely looking out for the physical and mental health of everyone in the office.

Fostering Brand Identity

In an age where brand identity has become a compelling differentiator, every touchpoint matters. The physical workspace has emerged as a canvas upon which a company’s values and personality can be displayed. Serviced and managed offices can offer bespoke design options which enable businesses to embody their brand identity in a tangible and impactful manner.

Tailored Design Aesthetics

Appearances aren’t just superficial – they’re powerful tools that shape how people perceive a brand. Through bespoke design, businesses can curate an ambiance that mirrors their identity, whether it’s a sleek and contemporary appearance or a more traditional and inviting atmosphere.

A thoughtfully designed office space can also foster a sense of belonging among employees. When people feel connected to their surroundings, their commitment to the organisation deepens, resulting in increased job satisfaction and reduced turnover rates.

Take, for instance, a tech company with serviced offices in Soho, aiming for a cutting-edge image. Their bespoke office design might feature sleek furniture, minimalistic accents, and a futuristic vibe that resonates with their innovation-driven ethos. Or a boutique marketing agency – their office space, designed with bespoke charm, could boast cosy seating, vibrant colour, and artistic details that mirror their creative spirit. These tailored aesthetics aren’t just for show – they immerse everyone in an environment that speaks the brand’s language.

Visual Brand Storytelling

An intelligently designed office space can communicate a brand’s journey, milestones, and future aspirations. Imagine walking into an office and being greeted by an intricately designed mural that traces the brand’s evolution. Or maybe the colour palette used across the office subtly hints at the company’s values and ambitions. Every corner becomes a page in the brand’s storybook.

For example, a heritage-rich law firm could seamlessly incorporate classic elements like rich wood, leather upholstery, and traditional artwork, embodying their long-standing reputation and commitment to tradition. Or a forward-thinking startup might opt for a bold, contemporary approach with open spaces, vibrant hues, and modern art, mirroring their innovative outlook.

Be it through artwork, colour palettes, or spatial arrangements, bespoke design facilitates a visual storytelling experience that leaves a lasting impression on visitors and stakeholders.

Cultivating Creativity: Enhancing the Work Experience

A fundamental shift in the workplace ethos has placed the spotlight on employee wellbeing and engagement. A well-designed office space has the potential to elevate the work experience from mundane to inspirational, a factor that cannot be underestimated in the pursuit of organisational success.

The environment we work in can have a profound impact on our creative thinking and problem-solving abilities. Bespoke office design nurtures creativity by fostering an environment that is not only functional but also inspiring, allowing employees to think beyond boundaries and innovate effectively.

Your Office Design Checklist: Crafting Bespoke Excellence

Looking for a breakdown of the crucial components behind a successful bespoke office design? Here’s a glimpse into the facets we meticulously consider at WorkPad when creating a fresh space for our clients:

• Ergonomic furniture: Prioritising comfort with ergonomic chairs and adjustable desks for optimal well-being.
• Lighting: Balancing both natural and artificial light to create an atmosphere of productivity and inspiration.
• Biophilia: Integrating natural elements like greenery and textures to invigorate the workspace.
• Acoustic considerations: Designing for sound is essential. Incorporating acoustic solutions such as sound-absorbing panels, noise-cancelling features, and well-placed materials can create a more focused and comfortable environment.
• Brand aesthetics: Reflecting your brand identity through colour palettes and design elements.
• Focused areas: Designing zones dedicated to focused work, promoting concentration.
• Collaborative spaces: Crafting areas that encourage teamwork and idea sharing.
• People flow & accessibility: Ensuring a smooth flow through the office with accessible amenities.
• Technology Integration: Seamlessly integrating tech into the workspace is vital for modern offices. This includes considerations for power outlets, charging stations, data connectivity, and smart office solutions.

Conclusion

In the era of modern business, where innovation, collaboration, and brand identity are pivotal, the significance of bespoke office design cannot be overstated. It’s not just about breaking free from the ordinary work setups; it’s about crafting an environment that envelops each professional in a unique and tailored experience.

From supercharging productivity with personalised workstations to artistically echoing brand identity through thoughtful design, bespoke office design stands unwavering as the cornerstone of a complete and enriching work ecosystem.

And as the corporate landscape continues to evolve, flexible office specialists such as WorkPad that prioritise bespoke design, are at the forefront of redefining workspaces. These spaces act not just as venues for work, but as catalysts for growth and success.